Faktor Kesuksesan Pengusaha UMKM Wanita Muslim Pengguna Kanal Digital
The surefire way to achieve prosperity is entrepreneurship. In the digital era, there are almost no obstacles to starting a business. The only capital is creativity and courage. Anyone can open an online store, without having to open a physical store first, including women. Women business actors are identical to Micro, Small, and Medium Enterprises (MSMEs). Indonesia and Malaysia are countries that have a majority Muslim population. For a Muslim woman, success can be seen when she manages to build a sakinah family. Women's digital entrepreneurship offers flexibility between work and household matters. This study aims to analyze the important factors that help explain the success of Muslim women MSME entrepreneurs who use digital channels in marketing their products. The study was applied through a descriptive-qualitative approach, where the data were primary-based. The objectivity was applied to 103 informants obtained from several MSME communities randomly from Indonesia and Malaysia. We find that social capital is a relevant factor for entrepreneurial success among Muslim women MSME entrepreneurs, the form of social capital is the number of children. This finding supports the idea that Muslim women entrepreneurs who have fewer children tend to spend more time on their business than Muslim women entrepreneurs who have more children. Financial capital projected by income growth also affects success, although income growth is on a small scale. Self-efficacy due to internal factors originating from within MSME female entrepreneurs such as self-confidence and tenacity, they are successful in their business. Religiosity has a significant effect on the success of a Muslim woman entrepreneur.
Angel, P., Jenkins, A, & Stephens, A. (2018). Understanding entrepreneurial success: A phenomenographic approach. 36(6), 611–636.
Audretsch, D. B., Bonte, W., & Tamvada, J. P. (2013). Religion, social class, and entrepreneurial choice. 28(6), 774–789.
Baranik, L. E., Gorman, B., & Wales, W. J. (2018). What makes muslim women entrepreneurs successful? A field study examining religiosity and social capital in Tunisia. 78(6), 208–219.
Blaydes, L. & Linzer, D. A. (2008). The political economy of women’s support for fundamentalist Islam. 60(4), 576–609.
Bosma, N., Van Praag, M, Thurik, R, & DeWit, G. (2004). The value of human and social capital investments for the business performance of startups. 23, 227–236.
Chawla, S. K., Khana D, & Chen J. (2010). Are small business critical success factors same in different countries? 7(1), 1–12.
Chen, C. C., Greene, P.G, & Crick, A. (1998). Does entrepreneurial self-efficacy distinguish entrepreneurs from managers? 13(4), 295–316.
Chowdhury, M. S., Alam, Z, & Arif, M. I. (2013). Success factors of entrepreneurs of small and medium sized enterprises: Evidence from Bangladesh. 3(2), 38–52.
Coleman, J. S. (1990). Foundation of social theory. Harvard University Press.
Creswell, J. W. (2013). Research design: Qualitative, quantitative and mixed methods approaches. Sage Publications.
Field, J. (2010). Modal sosial. Kreasi Wacana.
Fish, M. S. (2011). Are Muslims distinctive? A look at the evidence. Oxford University Press.
Gonzalez‐Alvarez, N., & Solis‐Rodriguez, V. (2011). Discovery of entrepreneurial opportunities: A gender perspective. 111(5), 755–775.
Hoffman, M. & Jamal, A. (2012). The youth and the Arab spring: Cohort differences and similarities. 4(1), 168–188.
Hoffman, M. & Jamal, A. (2014). Religion in the Arab spring: Between two competing narratives. 76(3), 593–606.
Idrus, M. (2009). Metode penelitian ilmu sosial. Erlangga.
Ie, M. & Visantia, E. (2013). Pengaruh efikasi diri dan motivasi terhadap keberhasilan usaha pada pemilik toko pakaian di Pusat Grosir Metro Tanah Abang, Jakarta. 13(1), 1–14.
Kaur, H. & Gera, J. (2017). Effect of social media connectivity on success of crowdfunding campaigns. 122, 767–774.
Kementrian Komunikasi dan Informatika. (2017). Peluang besar jadi pengusaha di era digital. https://www.kominfo.go.id/content/detail/9503/peluang-besar-jadi-pengusaha-di-era-digital/0/berita [16-04-2021]
Lampardios, E., Kyriakidou, N, & Smith,G. J. (2017). Towards a new framework for SMEs success: A literature review. 18(2), 194–232.
Maria, S., Pusriadi T, & Darma D. C. (2020). Marketing intelligence: Benefits and implementation of its business. 15(2), 92–99.
Meyer, R. D., Dalal, R. S, & Hermida, R. (2010). A review and synthesis of situational strength in the organizational sciences. 36(1), 121–140.
Miao, C., Qian, S, & Ma, D. (2017). Relationship between entrepreneurial self-efficacy and firm performance: A meta-analysis of main and moderator effects. 55(1), 87–107.
Muehlfeld, K., Urbig, D, & Weitzel, U. (2017). Entrepreneurs’ exploratory perseverance in learning settings. 41(4), 533–565.
Mursal, M. (2015). Implementasi prinsip-prinsip ekonomi syariah: Alternatif mewujudkan kesejahteraan berkeadilan. 1(1), 75–84.
Obschonka, M., Hakkarainen, K, & Lonka, K. (2017). Entrepreneurship as a twenty-first century skill: Entrepreneurial alertness and intention in the transition to adulthood. 48, 487–501.
Pticar, S. (2016). Financing as one of the key success factors of small and medium-sized enterprises. 6(2), 1–12.
Rafiki, A. & Nasution, F. N. (2019). Business success factors of Muslim women entrepreneurs in Indonesia. 13(5), 584–604.
Ramayulis, R. (2002). Ilmu pendidikan islam. Kalam Mulia.
Salisu, I., Hashim, N., Mashi, M. S., & Aliyu, H. G. (2020). Perseverance of effort and consistency of interest for entrepreneurial career success: Does resilience matter? 12(2), 279–304.
Smallbone, D., Welter F, & Voytovich A. (2010). Government and entrepreneurship in transition economies: The case of small firms in business services in Ukraine. 30(5), 655–670.
Stam, W., Arzlanian, S., & Elfring, T. (2014). Social capital of entrepreneurs and small firm performance: A meta-analysis of contextual and methodological moderators. 29(1), 152–173.
Tambunan, F. & Hasibuan, R. (2018). Pengaruh percaya diri dan tekad yang kuat terhadap berwirausaha. 8(2), 157–162.
Tlaiss, H. A. (2015). How Islamic business ethics impact women entre- preneurs: Insights from four Arab Middle Eastern countries. 129, 859–877.
Unger, J. M., Rauch A, & Frese M. (2011). Human capital and entrepreneurial success: A meta-analytical review. 26(3), 341–358.
Usoff, C. A., Thibodeau, J. C, & Burnaby, P. (2002). The Importance of intellectual capital and its effect on performance measurement systems. 17(12), 9–15.
Uy, M. A., Chan, K. Y, Sam,Y. L, Ho, M. H, & Chernyshenko, O. S. (2015). Proactivity, adaptability and boundaryless career attitudes: The mediating role of entrepreneurial alertness. 86, 115–123.
Vandello, J. (2016). Do we need a psychology of women in the Islamic world? 75, 623–629.