Strategi Public Relations dalam Pengembangan Brand Image Sekolah di Sekolah Dasar Islam Terpadu (SDIT) Kota Samarinda

Ida Suryani Wijaya, M. Al Amin

Abstract


Public relation is an important aspect within the process of building positive image for an organization. Selecting appropriate strategy, therefore, must be applied very carefully since it determines the success or failure of the organization in the long run. This paper, thus, aims at explaining the strategy of public relation applied by Cordova Integral Islamic Elementary School in Samarinda in building a positive brand image that suits its’ long-term objectives. Utilizing qualitative approach, this paper finds out that Cordova Integral Islamic Elementary School in Samarinda applies four strategy such as research-listening, planning-decision, communication-action, and evaluation.

Keywords: Image brand, organizational strategy, and public relation.


Full Text:

PDF

References


E. Mulyasa. Manajemen Berbasis Sekolah. Bandung: PT. Remaja Rosda Karya, 2003.

Keith Butterick. Pengantar Public Relation: Teori dan Praktik. Jakarta: PT. Raja Grafindo Persada, 2012.

Kustadi Suhandang. Public Relation Perusahaan. Bandung: Nuansa Cendekia, 2004.

Made Pidarta. Manajemen Pendidikan Indonesia. Jakarta: PT. Bina Aksara, 1988.

Mohammad Ribhul Azeem dan Ahmad Toni. “Strategi Humas Kementerian Koperasi dan Usaha Kecil dan Menengah Dalam Pengelolaan Jejaring Sosial” 10, no. 2 (Desember 2018): 115–30.

Onong Uchjana Effency. Hubungan Masyarakat. Bandung: PT. Remaja Rosda Karya, 2006.

Piet A. Sahertian. Dimensi Administrasi Pendidikan. Surabaya: Usaha Nasional, 1994.

Ruslan Rosady. Manajemen Public Relation & Media Komunikasi. Jakarta: PT. Raja Grafindo Persada, 2005.

Suparlan. Membangun Sekolah Efektif. Jakarta: Hikayat Publishing, 2008.

Suryosubroto. Hubungan Sekolah dengan Masyarakat. Jakarta: PT. Rineka Cipta, 2012.




DOI: https://doi.org/10.21093/lentera.v4i2.3126

Article Metrics

Abstract view : 160 times
PDF - 35 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 LENTERA

DOI: https://doi.org/10.21093/lentera
Creative Commons License
Lentera by Lentera is licensed under a Creative Common: https://creativecommons.org/licenses/by-sa/4.0/
Based on a work at https://journal.iain-samarinda.ac.id/index.php/lentera/index



View My Stats

Flag Counter



  


Contact us:FUAD, IAIN Samarinda; Jl. Abul Hasan No 3, Samarinda, Kalimantan Timur, Indonesia. Email: lentera.iainsmd@gmail.com